Next generation preventive care
| Reference number | |
| Coordinator | Alex Health AB |
| Funding from Vinnova | SEK 300 000 |
| Project duration | March 2019 - August 2019 |
| Status | Completed |
| Venture | Innovative Startups |
Purpose and goal
Alex is an impact tech startup combining Cognitive Behavioral Therapy (CBT) with AI to support people in breaking bad habits and improving mental health. We have chosen to start with smoking cessation. Our goal is to deliver CBT-support superior to in-person treatment, but through a digital AI-coach. With AI we deliver a personalized and dynamic treatment that’s more effective than regular online CBT. We make CBT available to everyone and fight mental health issues currently not prioritized within healthcare.
Expected results and effects
As part of the project the algorithms behind Alex were improved to utilize data from all users in order to generate a personalized and effective treatment plan from day one for new users. Moreover, we updated the app to load content dynamically, adapting to every individual user’s journey with Alex, as well as developed a novel implementation of functional analysis as part of the CBT treatment. These improvements are probably the main reasons for the drastic increase in the number of smoke-free users we have observed.
Planned approach and implementation
To make Alex more effective and personalized we have: - Developed our AI to predict a personalised cut down plan at an early stage for new users - Made the GUI dynamic so that only content relevant to the current user is displayed - Implemented support for functional analysis from CBT in the product Every goal was reached in time and within budget. All activities contributed to an increase in efficiency and opened up opportunities to recruit new customers, such as SJ.