mySkiLab - Finding your potential
|Coordinator||RISE SICS AB - SICS Swedish ICT AB|
|Funding from Vinnova||SEK 2 000 000|
|Project duration||December 2013 - June 2017|
Purpose and goal
The project´s goal was to commersialize an applied research project mySkilab from SICS Swedish ICT, Interactive Swedish ICT and KTH in machine learning; the project was a cross-country application. The starting point was to develop an AI coach that answers the question WHAT DO YOU DO? And HOW DO YOU DO? In sports and health. This was implemented using these funds as well as customer financing in 2014 - 2016.
Expected results and effects
WEMEMOVE (Racefox as product name) has developed digital ski coaching service including a hardware for the European cross-country skiing market, also released for running in the summer of 2017. The service is currently sold as a monthly subscription, where the customer receives real-time coaching, and get personal training programs based on goals in races. The training programs are created from your personal motion analysis, the collective data and all known race data. The service becomes very precise and first year a user on average improved 1 hour in Vasaloppet (data-partner)
Planned approach and implementation
The work was organized in four clear milestones during the period 2014-16, aimed at verifying prototypes, finding customers, technology development, securing IPR and business modeling. We initially worked in parallel with a B2C and B2B strategy to build a value in the middle, ie the real-time AI engine. This enabled us to develop the system through customer finance, when we owned the IPR in the middle of the solution. Later during the trip, a B2C strategy was chosen when the business model developed into the one currently used.