Reference number
Coordinator THE LOOP54 GROUP AB
Funding from Vinnova SEK 119 116
Project duration June 2016 - December 2016
Status Completed

Purpose and goal

The goal of the project was for us to get a fair and objective view if a USA launch would be profitable and reasonable for the company with our current offering. In the end, we received a great report covering many angles of the opportunity along with a recommendation and a financial analysis.

Expected results and effects

We got a report of about 50 pages that rigorously covered the different parts of a potential market entry, along with a recommended course of action and a financial plan.

Planned approach and implementation

After a startup meeting in Los Angeles during the summer 2016, we established 5 different hypotheses for the students to test during this project. These were tested in great detail through a great deal of primary research consisting of, among other things, more than 150 interviews with partners, customers, competitors and industry experts. The findings along with a recommendation was presented to us in the form of a report at the end of the year.

The project description has been provided by the project members themselves and the text has not been looked at by our editors.

Last updated 25 November 2019

Reference number 2016-02753

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