KomInnOff

Purpose and goal

The aim of the project has been to strengthen the communication about the public sector as a natural and attractive environment for innovation, idea development and creativity. The goal was, for designated target groups, to gain increased knowledge and a positive image of the public sector as an innovative environment. In 2018/2019, the project focused on the goal of developing and implementing the Innovation Week 2019. The Innovation Week became a concrete communicative effort in line with the project´s overall purpose and the orientation of the communication strategy developed.

Expected results and effects

The initial part of the project resulted in a communication strategy and specific activities and initiatives for the target group of senior officials and politicians. Furthermore, innovation is now clearly integrated into SKR´s ongoing communication work. The Innovation Week was completed in the fall 2019 with a total of 120 activities throughout the country with a broad commitment from municipalities, regions and state agencies. The initiative was greatly appreciated by the organizers and an overwhelming majority stated that they are happy to participate in recurring events.

Planned approach and implementation

Initially, a feasibility study was conducted with the aim of identifying different target groups´ needs for knowledge and information. With this knowledge, a communication strategy was developed and anchored. Implementation of the strategy has entailed both simple parts such as clarifying definitions but also strategic work to integrate messages to specific target groups in channels managed by other departments and projects within SKR. The Innovation Week initiative strengthened this work while at the same time entailing a clear concrete activity towards SKR´s members.

External links

Med kortversion på engelska Innovationsveckan - nationell kraftsamling för att visa upp det driv och engagemang som finns inom offentlig sektor. SKRs innovationssidor som utformats från den budskapsplattform som projektet utarbetat.