JAPPA - the flexible labour market of the future
| Reference number | |
| Coordinator | NEW TERMS AB |
| Funding from Vinnova | SEK 400 000 |
| Project duration | July 2015 - January 2016 |
| Status | Completed |
Purpose and goal
The purpose and objectives with the project were to take JAPPA from an newly launched platform in beta stage to a commercial, robust, and scalable platform, ready to launch on new markets. Efforts have been put into reaching these goals and the following has been achieved: Our platform generated net revenues of more than 1 MSEK during its first ´live´ year (sales started in May), it attracted almost 10 000 candidates all willing to work extra through JAPPA. Roughly 100 customers registered for an account. The increase in number of users has been succesfully handled by the platform.
Expected results and effects
We expected an increased interest in JAPPA, from customers as well as from people looking for extra job. We also expected an increase in sales, to get our initial set of business model hypotheses verified, forming a profitable, verified business model. Even though much work remains - we consider the outcome of this project being in line with our expectations.
Planned approach and implementation
In AP1 - optimization of the business model - we´ve worked close to our customers. During this period, more than 150 physical customer visits have taken place. The initial meetings were more focused on learning instead of selling. Pure experiments have also been carried out. In AP2 - technical optimization - user data has played a major role in how decisions have been done. E.g. - we one day discovered a major loss of users in a certain step of our registration process. A new process was developed, launched and assessed: showing dramatically enhanced results.