Innovative product- and production development by social media and Wisdom of the crowd

Purpose and goal

The project examines how social media increase innovation in integrated product and production development. Driving forces for the hypothesis are possibilities of contracting manufacturers to initiate own products but also for others who want radical innovation. Project activities include theoretical evaluation, design of prototype of application as well as minor field experiments. The outcome of the project is experience of social media in production contexts and the establishment of the concept in the advisory board.