Innovate Passion Uppsala
|Coordinator||Föreningen Birdie - Innovate Passion Uppsala|
|Funding from Vinnova||SEK 300 000|
|Project duration||November 2016 - July 2017|
Purpose and goal
Many young girls and women have a passionate interest in arts, film and graphical design. The fast growing computer games industry will have a large need to recruit people with competence in both arts and digital production tools. Approx 70 young women participated in BaeCon Uppsala 25/5, with panel talks, hands-on digital drawing, 3D-modeling/printing and games narrative. The culture work of the future may be character design, animation and 3D-modeling. We suggest more events like this, a mentor program and a new branch of the estetics program focusing on games and digital design.
Expected results and effects
One direct effect is the response from the participants of BaeCon Uppsala. Many expressed being inspired by the day´s role models and how the day made them discover a new potential career. The teen years is a time of life when many important decisions are made about the future. We thus conclude that there is a need to make dedicated information efforts. We believe there is a good match between young women passionate about arts and the computer industry´s future need for talent with competence in both arts and digital production tools and methods. The is supported by the industry´s own research.
Planned approach and implementation
The Project team consisted of seven partners - Uppsala Universitet, Uppsala Kommun, Region Uppsala plus the non-profit-organisations Birdie, DataTjej, Storvreta Kultur & Event and Uppsala Makerspace. The Project was managed by Loth Hammar Kommunikation AB and a steering group of six young secondary school students. The broad base of partners from both the public and private sector was good, rendering both stability and motion. The young steering group is one of the largest success factors to the event, since it granted the project insight and knowledge about the target group.