Your browser doesn't support javascript. This means that the content or functionality of our website will be limited or unavailable. If you need more information about Vinnova, please contact us.

Innovate Passion Uppsala

Reference number
Coordinator Föreningen Birdie - Innovate Passion Uppsala
Funding from Vinnova SEK 300 000
Project duration November 2016 - July 2017
Status Completed

Purpose and goal

Many young girls and women have a passionate interest in arts, film and graphical design. The fast growing computer games industry will have a large need to recruit people with competence in both arts and digital production tools. Approx 70 young women participated in BaeCon Uppsala 25/5, with panel talks, hands-on digital drawing, 3D-modeling/printing and games narrative. The culture work of the future may be character design, animation and 3D-modeling. We suggest more events like this, a mentor program and a new branch of the estetics program focusing on games and digital design.

Expected results and effects

One direct effect is the response from the participants of BaeCon Uppsala. Many expressed being inspired by the day´s role models and how the day made them discover a new potential career. The teen years is a time of life when many important decisions are made about the future. We thus conclude that there is a need to make dedicated information efforts. We believe there is a good match between young women passionate about arts and the computer industry´s future need for talent with competence in both arts and digital production tools and methods. The is supported by the industry´s own research.

Planned approach and implementation

The Project team consisted of seven partners - Uppsala Universitet, Uppsala Kommun, Region Uppsala plus the non-profit-organisations Birdie, DataTjej, Storvreta Kultur & Event and Uppsala Makerspace. The Project was managed by Loth Hammar Kommunikation AB and a steering group of six young secondary school students. The broad base of partners from both the public and private sector was good, rendering both stability and motion. The young steering group is one of the largest success factors to the event, since it granted the project insight and knowledge about the target group.

External links

The project description has been provided by the project members themselves and the text has not been looked at by our editors.

Last updated 25 November 2019

Reference number 2016-04940

Page statistics