Heimdall

Purpose and goal

The purpose of Heimdall was mainly to modernize the Swedish Inventors Association. The association has for some time been an obsolete organization which worked with old methods. Hence, it has been difficult to attract new and especially younger members. The new goals aims to make the Swedish Inventors Association a natural meeting place for everyone (regardless of gender, age, ethnicity and experience) who is interested in innovation to help them develop technically and commercially viable ideas. We are through Heimdall about to develop our organization to reach these goals.

Expected results and effects

By being an active association which clearly creates value for it´s members and works according to modern innovation processes, new members are attracted to be members in the association. This contributes to increased activity and diversity, and helps bring new experiences and skills. Heimdall has thus set off a virtuous cycle that we expect will continue, partly through continued work on our part but also by unions themselves have developed a platform to build their activities around and the positive flow.

Planned approach and implementation

We have visited local associations and trained members in modern innovation processes. We have also provided members with a licenses to a digital innovation tool. Most value is created, however, when a thorough review of the utility and given the opportunity to discuss in groups. To attract more young members, we have started a youth association to make it easier, cheaper and more attractive to become a member. In order to reach more young people, we should think creatively about possible channels to reach potential new youth members of this association.