Hakuna Mat: Climate-smart protein 2017
| Reference number | |
| Coordinator | HAKUNA MAT AB |
| Funding from Vinnova | SEK 299 901 |
| Project duration | February 2017 - June 2017 |
| Status | Completed |
Purpose and goal
The extensive legal analysis of the projects preliminary study as well as the competitive intelligence analysis has provided broad knowledge of regulatory issues concerning mealworms and Novel Food. Based on the preliminary study, an implementation plan to enable growth in Hakuna Mat under current and future regulations has been issued. A business plan has been established that includes both a revenue model for the close future and a long-term plan for developing Hakuna Färs. Therefore the objectives of the project is considered highly achieved.
Expected results and effects
The collected knowledge has been decisive for the company´s future strategy. Through the work regarding the legal issues and business development an action plan with potential activities has been developed. The project has generated new collaborations for Hakuna Mat both nationally and internationally.
Planned approach and implementation
Based on identified needs, the project was divided into two sub-projects that ran parallel. A preliminary study was conducted, focusing on the legal issues of edible insects and the business potential in Hakuna Mat was investigated. As results were generated in the preliminary study, opportunities and difficulties were taken in consideration in developing a business plan. The approach to adapting business activities to regulatory barriers and opportunities is considered vital for the company´s survival and growth, therefor the project´s design was successful.