Green decision - where, when and how?

Purpose and goal

The project goal was to evaluate the Sensefarm technology offering and potential in different markets. This has been done with nine actors which has shown us the interest, barriers and potential on their respective markets.

Results and expected effects

The results gave a clear indication that Sensefarms original market is currently growing very slowly and focus should be changed to another of the researched markets.

Approach and implementation

Initial market research showed that two partners could not convince end customers of the economical potential. Two partners could only do limited technical trials due to their internal priority. We therefore consider these markets to not have enough of a need to justify our offering of products and services. Two partners tested our equipment and was very happy with it. One of these markets show both potential for rapid growth and little to no competition from other companies.