Feasibility study for a standardized parental inclusion work approach
| Reference number | |
| Coordinator | WHYDENTIFY AB |
| Funding from Vinnova | SEK 649 000 |
| Project duration | January 2019 - August 2019 |
| Status | Completed |
| Venture | Strengthening Sweden’s role in international standardization |
| Call | Standardization in order to gain access to new markets |
Purpose and goal
The project aimed to understand employers´ interest in more methodical work concerning working parents, what they would gain from it/ROI and whether a standard for the area would be an innovative way of promoting competitiveness in different markets. The study investigated links to existing standardized areas such as work environment, social responsibility, inclusion and gender equality, as well as interest in a standard on a national and international level. The goal was met, the study gave a picture of the issues and was positively addressed by the approx 250 respondents.
Expected results and effects
The study shows that employers are positive towards more structured work with the combination family-work. The area is high on agendas and many want to exchange experience and develop common guidelines. Identified impact/added value/ROI are more satisfied employees, increased commitment, health, gender equality, attraction and retention. It can increase productivity, competitiveness and provide a better work environment, for all. A standard would give guidelines and add to social sustainability. The study recommends a Swedish standard, with international potential.
Planned approach and implementation
Föräldrasmart Sverige AB, Whydentify and SIS (Swedish institute for standards) made a survey, interviews, meetings and workshops in January-August 2019 with invited employers, leaders and employees in various industries. About 250 respondents participated in the study and the survey was conducted with a web survey aimed at people working in HR, diversity & inclusion, communication, employer branding and sustainability.