Fashion designers pop up store
| Reference number | |
| Coordinator | SVENSKA MODERÅDET AKTIEBOLAG - Svenska Moderådet |
| Funding from Vinnova | SEK 330 000 |
| Project duration | May 2012 - March 2013 |
| Status | Completed |
Purpose and goal
Sales and distribution are one of the biggest challenges for smaller fashion brands. Often are clothes stores insecure to bring in new unestablished fashion brands. We are aiming to create the new marketplace to encourage collaborations, and to simplify the process for breaking into the fashion industry. We want to acknowledge Swedish fashion and make it more accessible for the consumer. Also want to attract attention to the participating fashion brands, to create a curiosity for professional buyers and thereby make the buyers interested to bring in new brands to their stores.