Ekkono, MobilityXlab @ SXSW

Purpose and goal

The goal was, at one of the most prominent technology festivals in the world SXSW i Austin to show Sweden´s position in the forefront of the automotive industry that is going through a tremendous technology transformation, and show how this requires collaboration between enterprises and startups. This was presented, under MobilityXlab´s umbrella, at a number of activities at the House of Scandinavia, together with Volvo, CEVT, Ericsson etc., and the response was the best validation that the message came through.

Expected results and effects

To strengthen the image of Sweden as a technology leader in the automotive industry, in a time of significant change, and how this requires new ways of thinking, like collaboration between big and small. The image was confirmed by the event participants, and we establishes several new contacts.

Planned approach and implementation

MobilityXlab, co-owned by Volvo, Volvo Cars, Ericsson, CEVT, Zenuity and Veoneer, is a collaboration platform between these enterprises and attractive startups identified by MobilityXlab. MobilityXlab was the host of three activities at the House of Scandinavia, which is an arena in downtown Austin during the tech festival SXSW, where Ekkono presented and participated in a panel discussion.