Development of PressCise internationalization strategy
|Funding from Vinnova||SEK 200 000|
|Project duration||March 2019 - September 2019|
|Venture||Medtech4Health: Competence Enhancement in SME|
|Call||Medtech4Health: Competence enhancement for smaller companies|
Purpose and goal
The purpose of the project is to evaluate and work with the company´s existing business strategy, from a more global and up-scaled perspective. For this, a person with solid knowledge and experience from a global company in wound care and compression is needed, as this market differs markedly from other medical markets. The goal is to develop an internationalization strategy, and to realize this, the company´s CEO and board will work with a senior advisor in business development, with long experience from the industry.
Expected results and effects
In combination with the broad expertise that the company possesses today, we are confident that the granted project, with help of the consultant, will strengthen the competence within PressCise, both operationally and at a management level, as well as long-term strategic, when the company now enters into a more intensive expansion phase. After a successful project, there are plans to involve the consultant long-term in the company, if financial resources exist for this.
Planned approach and implementation
The consultant will, together with the project group and the board, work through the company´s existing business strategy, from an internationalization perspective. The purpose of this is for the company to find a more clear positioning on the medical compression market, from a global approach. Furthermore, the consultant will review current sales and marketing channels and more, to be able to give the company better tools to use its resources efficiently and focus on the right activities.