Customer driven production of FSC and Fairtrade certified interior and furniture products
|SENSE GROUP AB
|Funding from Vinnova
|SEK 500 000
|May 2013 - January 2014
|Challenge-Driven Innovation – Stage 1 initiation
Purpose and goal
The long-term goal is to strengthen the competitiveness for the Swedish wood and furniture industry through increased use of FSC and Fairtrade-certified wood combined with customer-driven production. As production has not started yet, it is premature to say if this target will be met. The interest that we have received from manufacturers and corporate clients suggests that we are on the right track.
Results and expected effects
If demand grows for dual certified wood, this will favor Swedish wood and furniture companies. When poor farmers in developing countries can sell their wood to industries in Sweden, and receive a fair compensation, it will reduce their poverty and create incentives to protect and sustainably manage their forests. These long-term effects have not yet been realized. Two manufacturers have developed prototypes and the majority of contacted companies have expressed interest. This proves to us a clear potential to strengthen the wood and furniture industry.
Approach and implementation
Inspiring the creation of new value chains through workshops where participants meet and jointly solve their challenges has been confirmed as a good method. Cooperation increases the chances for success while also creating a stronger commitment. Reducing the risk for manufacturers by involving large customers has proven to be the right way to go. A difficulty has been to find customers for products that do not exist yet. A finding is that the supply side must have a head start in order to facilitate demand. Look and feel is crucial for designers, manufacturers and architects.