Comprehensive sustainability platform for climate-smart travellers

Purpose and goal

The aim of the project was to start tech. development and design/UX principles for a next generation sustainability platform, initially focused on nudging toward climate-smart business travel. Our goal was to expand customer insight, decide on important features and content for maximised customer benefit, develop overall technical framework and design for initial prototype, and prepare the company for the next step. Yehego has achieved all objectives of the project and is well prepared for further development of our sustainability platform from prototype to commercial product.

Expected results and effects

Results from our activities have strengthened our approach and verified the market need for Yehego’s platform. Interviews and workshops have deepened our insights into existing solutions, which pain-points end-users are experiencing and what can be improved with our offering. From dialogues with future end-users, we have received valuable feedback on driving forces of different stakeholders´, and requirements for functions that we need to include to be a credible alternative to existing services. The results form the basis for further development and broadening of our platform.

Planned approach and implementation

The project has been carried out according to plan, with good cooperation from external partners. To minimize risk of duplication of work, we chose to start tech development a bit later than originally planned. This to ensure that we would have progressed in regards to design / UX, and make sure we focus development on the right things from the start. Through the project, we have worked closely with future end-users and partners to gain insights on needs and driving forces, get objective feedback through each step, and to test our business model and willingness to pay with future customers.