Combined mobility in rural areas and small towns- prestudy
|Coordinator||Statens väg- och transportforskningsinstitut - Statens väg- och transportforskningsinstitut, LINKÖPING|
|Funding from Vinnova||SEK 887 680|
|Project duration||December 2017 - January 2019|
Purpose and goal
The purpose of the pre-study is to prepare for future demonstration projects for combined mobility in small towns and rural areas. Goals are to: 1. Idenfify geographical areas in Sweden that are suitable for carrying out demonstration projects with combined mobility solutions. 2. explore what mobility services correspond to people´s transport needs. 3. Identify potential sources of finance to fund different mobility services in small towns and rural areas. 4. Identify reasonable costs for different services for users, and how much that can be covered through user revenues.
Expected results and effects
The project is expected to be able to present combinations of solutions that can increase accessibility and mobility among both urban dwellers and entrepreneurs, and increase the possibility of recreational activities in rural areas for tourists without using a privately owned car. In addition, accessibility to the labor market and recreational activities can increase for those living in rurala areas without increasing public expenditures for increased public transport.
Planned approach and implementation
The pre-study is based on an activity approach to travel and innovation theory. Several activities have been carried out: identification of geographically appropriate areas and ongoing projects worldwide; analysis of user needs; identification of service design and business models; and mobilisation of local and regional involvement. The development of services and business models is based empirically on interviews with urban dwellers. Value proposition canvas model have been used to develop services and business models and validated through a workshop with several actors.