|Coordinator||Coompanion Göteborgsregionen ek. för.|
|Funding from Vinnova||SEK 953 320|
|Project duration||December 2016 - December 2017|
Purpose and goal
The project has developed a digital service that will revolutionize how we consume fashion. The digital service is called Klädoteket and the outcome is a product that is ready to be tested on the market. The service has made it available for the target group to get access to the leasing service anywhere in Sweden. The platform has a great potential to develop and grow to a wider target group. The service is unique on the market and does not exist today when it comes to sustainable fashion and alternative ways to consume fashion. The service is directed both to consumers and producers.
Expected results and effects
The collaborative business model includes 13 different designers who are part of the platform. Together with the brands we are able to take a leading position when it comes to creating a sustainable collaborative business model within the fashion industry. Klädoteket will add more sustainable brands further on and extend the collaborative business model. The project expects greater effects when the business model has reached a broader target group along with a growing demand on sustainable fashion products.
Planned approach and implementation
The project goals have been fulfilled, with the exception that the work was delayed. The project could catch up with the work and complete the activities & goals that were included in the plan. The collaboration with the four different organizations has been working out well, and all partners could contribute with valuable input to the project. The project group completed each other and each part had a clear role with guidance from the project managers.