Cardiac State Diagram - a novel tool for rapid and accurate diagnosis of cardiovascular diseases

Purpose and goal

The objective of the project is to develop a business plan for commersializing Gripping Heart´s innovation State Diagram, which is used for detection of cardiac diseases. The project has achieved the objective and there is now a defined market, customer target group, value proposition, sales channels, competitive analysis and price model. Based on the analysis a strategic and financial plan has been developed.

Expected results and effects

The expected result was to unite existing owners around a business plan for developing the company and its product and how this shall be financed. This has been achieved and existing owners have agreed on the strategy moving forward and how this shall be financed. The expected long term effects is an international, fast growing company within healthcare.

Planned approach and implementation

The project was carried out through desktop research, interviews with target customer groups and partners. There employees knowledge about the market was used. A consultant was engaged to manage the project, analysis and develop a strategic plan. The project was carried out in close collaboration with employees and the Board. The combination of external competence and close collaboration with key stakeholders yielded a common view on the strategic plan that identified a greater business opportunity. All together the project has met or exceeded the expectations.