BringYourBrain&Passion - a Innovate Passion-initiative
|Coordinator||NORRKÖPING VISUALISERING AB|
|Funding from Vinnova||SEK 300 000|
|Project duration||January 2017 - August 2017|
Purpose and goal
The purpose with BringYourBrain&Passion was to lead innovation work shops for 40 girls aged 12 to 15 years old. The goal was to let the girls define three future tech areas and occupations. A total of 42 girls participated in two three-hour-long work shops. These work shops implemented "Shitty Prototyping", a method that concretizes ideas into quick prototypes and increases interest in technology. These work shops resulted in concrete ideas that showed future tech areas and products.
Expected results and effects
BringYourBrain&Passion has given us more insight into our target group and how future activities and presentations should be adapted to fit the target group. The method called "Shitty Prototyping" worked very well and we look forward to continue using the method. Our main goal as a science center is to increase interest in technology, natural sciences and higher education, and the experience we gained from this project is directly applicable to our activity - we look forward to use our new insights to further incorporate young girls interests and passion into our process.
Planned approach and implementation
The innovation workshops and method ‘Shitty Prototyping’ worked very well. As the original participating organisations dropped out late in the process we spent a lot of time recruiting new participants, but anyway we reached the goals of the project. It was a challenge to keep up the interest among the girls over such a long project period, this is an area of development. It was also problematic to get the girls to be off from school in order to travel to the final event in the middle of the week. The overall process and activities have worked well and the project has shown interesting potential.