Analytic platform for efficient e-marketing
| Reference number | |
| Coordinator | Rule Communication - Nordic AB |
| Funding from Vinnova | SEK 407 031 |
| Project duration | May 2012 - February 2013 |
| Status | Completed |
Purpose and goal
RuleMailer is an integrated tool for electronic marketing through e-mail and SMS. The service allows companies to efficiently communicate with their customers, through personalized electronic broadcasts and newsletters, and use the cloud-based tools for analysis and follow. Forska & Väx has given us the opportunity to develop new strategies and technologies with emphasis on deeper analysis and machine learing to help our customers extract patterns and trends that can be used for more effective, relevant and customized customer communication, marketing and sales.