A digital marketplace for transporting people and goods in urban and rural areas
| Reference number | |
| Coordinator | HEROES OF BRAND AND BUSINESS INNOVATION AB |
| Funding from Vinnova | SEK 500 000 |
| Project duration | April 2018 - January 2019 |
| Status | Completed |
| Venture | Challenge-Driven Innovation – Stage 1 initiation |
Purpose and goal
We have: *Created a consortium and ensured that there is great interest in the innovation from municipalities and in industry. *Verified our hypotheses and started work on a lab platform. *Tested the idea, conducted advocacy work and set up a website. * Identified that the solution can handle self-driving vehicles. * Been able to state that our institutional invention has great potential to be used for a conversion of local and regional transport systems on a global scale.
Expected results and effects
The effects depend on the extent to which the solution is implemented. Fully implemented, the effect can be extremely large, as a dramatically reduced climate impact, no serious queuing and increased traffic fairness. In sparsely populated areas, service levels can be raised and, in densely populated areas, where alternative modes of transport are available, fairness can be created through varying pricing on the use of road instead of petrol taxes.
Planned approach and implementation
The work has been carried out through recurrent workshops with the project group and contacts with potential data suppliers stakeholders and financiers. Analyzes of data supply in the region of Norrbotten, the relation between cost and queue formation and of internationally leading projects with the ambition to manage the growing challenges of the transport sector with data analytics have been carried out.