Organic mung bean based taste innovation for plant based growth
| Reference number | |
| Coordinator | OMG Plantbased Food AB |
| Funding from Vinnova | SEK 300 000 |
| Project duration | November 2023 - May 2024 |
| Status | Completed |
| Venture | Innovative Startups |
| Call | Innovative Impact Startups autumn 2023 |
Important results from the project
** Denna text är maskinöversatt ** Aim of the project was to, with increased sales efforts and underlying market support, start an export towards the German market with Oh Mungood as a brand. A way to get more people to eat plant-based and organic. With successful results. Both direct deals, agreements with wholesalers, presence on site, an established work with a distributor and the award "Internorga future food award". A prestigious award that we are very proud of and which, together with the project´s support, has given us a good start for continued establishment in this market.
Expected long term effects
The project has resulted in sales materials, a German website, German packaging design, direct sales efforts, German distributor, two fairs and other sales consultants. This in turn has given a successful results in the form of actual deals, agreements and awards.
Approach and implementation
Through project management, we have mainly been able to make direct sales efforts and efforts for the production of materials by consultants. We have also been able to be present at two fairs. We have both worked with old collaborations and partners but also had the opportunity to dare to go in with a new German distributor. It has proven to give very good results and we feel very satisfied with the outcome. We would not have been able to make this effort without this support.