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Which financial advice can you trust?

Reference number
Coordinator URD Rating AB - Science Park Jönköping
Funding from Vinnova SEK 300 000
Project duration November 2017 - February 2018
Status Completed
Venture Innovative Startups

Purpose and goal

The goal was to launch Urd Ratings independent, unique, and scalable service during spring of 2018 in Sweden. The service identifies which advisors you can trust, who provides the most accurate financial advice. The founders continue to focus on sales, marketing, and additional equity fund raise, and this award from Swedish Governmental Agency for Innovation Systems will support. A beta version of the service was released during March 2018 and the service is planned to be released in Sweden during autumn of 2018. Most of all we hope that our users will make good investments, in stocks.

Expected results and effects

Urd Rating’s goals are; Growth, sales, funding of capital for international launch of our independent, unique, and scalable, algorithm based service. Urd Rating will launch the service in Sweden during autumn of 2018. Urd Rating’s long-term goal is to become the industry standard regarding independent rating of financial recommendations. We create a more transparent financial game plan, where you as a customer can access better information as an input for your better investments.

Planned approach and implementation

Thanks to Swedish Governmental Agency for Innovation Systems, this service will be launched in autumn of 2018. Urd Rating’s CEO Peder Welin is working on sales and equity capital funding. Our co-founder and talented developers at Keylinx AB are finalizing launch development of our unique and scalable service. Angela Hafström, who is responsible for Marketing focus on marketing for launch, "tutorial" videos, and equity fund raising.

External links

The project description has been provided by the project members themselves and the text has not been looked at by our editors.

Last updated 16 April 2019

Reference number 2017-03822

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