One Million Babies: An Evidence-Based, Personalized Pregnancy App for Safe Pregnancy & Delivery

Important results from the project

The purpose of the project was to further develop functions and algorithms in OneMillionBabies, as well as implement national launch and generate revenue. Goal fulfillment The functionality of the app has been improved in several areas during the project, from graphic design to text and video content to refined algorithms. In parallel with this development, OneMillionBabies has been launched nationally, attracted a large number of users and started generating revenue.

Expected long term effects

** Denna text är maskinöversatt ** Functions for, among other things, birth preparation, partner / relative login, automatic translation, yoga, user feedback have been implemented at the same time as the risk algorithms have been refined and expanded. The technical platform has also been upgraded to increase stability and reduce maintenance. Through our national launch, pregnant women are now reached all over Sweden and a presence on social media has been established, which is judged to have led to reduced anxiety and more well-informed expectant parents.

Approach and implementation

Implementation of new functionality and testing has been carried out in three main work packages: 1.Idea generation and specification of content / functionality 2.Development of app regarding functionality and design 3.Testing among pregnant individuals A number of workshops and presentations have been conducted in an iterative way to integrate and adapt different and sometimes competing wishes.