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Insights 2021

Reference number
Coordinator IfYou AB
Funding from Vinnova SEK 215 000
Project duration April 2021 - November 2021
Status Completed
Venture Innovative Startups
Call Innovative Startups step 1 spring 2021

Important results from the project

Insights 2021 was an ambitious project to improve the customer experience for users of the 360° feedback app Insights For You. The three work packages Individual Feedback (1), the Organization´s analysis tool (2) and Integration with external partners (3) all delivered concrete value and improved the service, developed the company´s processes and clarified and concretized the business model.

Expected long term effects

The combined effects of the project´s three work packages have delivered concrete value, both in the form of increased internal know-how and direct improvement of the app and for the users. These effects have, already during the final phase of the project period, led to agreements being signed with a number of new customers. It has also meant improved customer insight and expanded knowledge base to continue the development of the app in step 2 of Innovative Startups.

Approach and implementation

The project was planned and run by key people within Insights For You. The project manager had the main responsibility for the project´s resource needs and progress. The external IT developer was involved at an early stage as a sparring partner regarding planned development and to be able to plan the concrete development work. Two pilot customers were engaged as a sounding board for development and testing to ensure maximum customer value, as well as to be able to adjust details on the fly. In summary, the project was carried out successfully and with minor adjustments.

The project description has been provided by the project members themselves and the text has not been looked at by our editors.

Last updated 14 January 2022

Reference number 2021-00232