HarpAd - meets the global market

Important results from the project

Our aim and objective was to work with the four parts that we had shared in proposal: 1: Outsource production. 2: Protect our IP. 3: Running a Crowdfunding Campaign. 4: Looking for Potential Investors. Full: 1: The first part has been the most difficult with Covid-19 and led to where we are today. 2: We have really protected our IP thanks to this project! 3: The campaign has run but unfortunately we have not succeeded according to the objective we set up. (Which we think depends on Corona) 4: We have had contact with investors but the coolest thing has been to be part of Draknästet (an SVT production)

Expected long term effects

According to the 4 sub-goals that we set, we have succeeded with some but not with others. We have fought and what we are most proud of is having protected our IP. We have also been part of Draknästet, which will be broadcast in September, where we have had contact with potential investors. When it comes to investors, we have also had contact with private investors through our private network, social media and through the contact surfaces generated in our development. We have searched for and found potential producers and we have planned and run a crowdfunding campaign.

Approach and implementation

Due to Covid-19 our plan had to change. This meant that we needed to start by protecting our IP. What we then noticed was difficulties to get meetings with relevant people. Once we got in touch factories in China, we had to really sell ourselves so they could give a quote. To get a quote took a long time because when everything started, they were already behind in production, etc. Therefore we have worked out materials for the campaign, looked for and had contact with potential investors. The plan was to go to fairs to be able to spread the brand mouth to mouth, but was hindered due to Covid.

External links

Samuraigutarist testar HARPAD Detta var vår Crowdfunding-kampanj. Vår uppdaterade hemsida.