Digga – the Hemnet for culture: infrastructure that strengthens the competitiveness of the cultural sector
| Reference number | |
| Coordinator | Digga Sverige AB |
| Funding from Vinnova | SEK 500 000 |
| Project duration | November 2025 - November 2026 |
| Status | Ongoing |
| Venture | Innovative Startups |
| Call | Innovative Startups 2025 |
Important results from the project
The project partially achieved its objective, more cultural institutions and paying customers were added, but not enough registered users. The need for a service like Digga is well validated: cultural organizers and audiences want to be able to find and sort through the cultural offering, and we have shown that a comprehensive calendar works. However, the path to commercial viability was more difficult than expected, and without additional funding the service risks being paused or discontinued.
Expected long term effects
The project is expected to contribute to making cultural offerings more accessible and discoverable to a wider audience, as well as reducing cultural organizers´ dependence on platforms such as Facebook and Instagram. Although Digga´s future is uncertain, the project has shown that a comprehensive cultural calendar is possible to build, which could pave the way for other actors to take over and establish a similar service within a few years.
Approach and implementation
The project focused on meeting with organizers across the country, building relationships, and connecting more cultural actors and paying customers to the site. We worked with SEO, paid marketing, curated content, and Instagram collabs to increase traffic. We explored rebuilding it, including an app, but the rapidly changing landscape of web and app development (due to AI) made it difficult to navigate. Given what we knew at the time, it’s hard to see how we could have done anything differently.