Triggering societal tipping points for sustainable and healthy diets (FoodTriggers)

Purpose and goal

The overall goal is to examine how to create “tipping points” in food consumption, where the norm becomes to eat both healthily and in an environmentally friendly way. We investigate how consumers are influenced in different food environments—retail, restaurants, and social media—as well as how individual and external factors shape consumers’ choices.

Expected effects and result

Results include: 1. a framework for “tipping points” and what is required to influence consumers’ food choices on a larger scale, 2. an expanded understanding of what consumers perceive as barriers and enablers when it comes to changing dietary patterns, 3. an expanded understanding of what retailers, restaurant owners, and influencers see as barriers and enablers supporting consumers in changing dietary patterns, 4. co-creation of knowledge together with actors who interact with consumers.

Planned approach and implementation

Collaboration on a framework for “tipping points”. Focus on different parts of food environments and actors in different countries. Overall consumer studies in all countries. Different types of living labs in all participating countries for collaboration. Interventions and policy instruments are examined in the participating countries, in different ways. Updating indicators for sustainable food consumption.