Swimlap: just swim and enjoy!
| Reference number | |
| Coordinator | THE OLD PIKES COMPANY AB |
| Funding from Vinnova | SEK 500 000 |
| Project duration | April 2016 - November 2016 |
| Status | Completed |
Important results from the project
Swimlaps aim is to improve health through getting more people to swim. Swimlap consists of an App and a SWIP, a small chip to be borne on the wrist or clicked to the googles. The App and the SWIP build together a reliable system to measure swimming. The App is built with gamification in mind and visualizes swimming metrics, gives possibility to share on social media and to even compete with a friend in real time. The project goal was to go from a proved technical potential to a product ready to be put on the market.
Expected long term effects
The project resulted in a product that fulfils the technical specifications that were set (among other measuring any swim technique, being 10 bars waterproof), as well as the business specifications. This results is a product that is available to most of the people pricewise, and that received a lot of interest from swimmers and the general population. The products has been well visible in media (TTELA, ToppHälsa, Breakit, mobil.se) and has been well received (top Mark in mobil.se test). The next step is to distribute the product and sell on a wide front.
Approach and implementation
The project aimed at finalizing the hardware, stabilise the system to a reliable system, develop an Android version of the App and test the market. The first two subject have succeeded well technically, timewise and businesswise. The Android part has met delays due to the difficulty to conciliate both the support to the launched iOS version and the development of the Android version. To find developers has been more difficult than planned. Marketwise, the project has succeeded, since it has been very well received even if the number of sold SWIP is not in line with the original plan.