Purpose and goal
The project´s aim and goal is to create a franchise model consisting of two interacting business models that make natural forestry profitable and scalable in line with the EU´s path towards a circular, competitive bioeconomy.
Expected effects and result
ReViva is expected to result in an operationalization of the EU´s path towards a circular, competitive bioeconomy by scaling traceable value chains for wood from certified natural forestry: ReViva Wood builds supply/premium via franchise, while FideSentia turns data into easy-to-understand customer values that strengthen transparency and market competitiveness in line with the EU´s Bioeconomy Monitoring System and K4P´s focus on measurable circularity.
Planned approach and implementation
The work is carried out in five work packages: AP 1 ensures management/coordination. AP2 develops ReViva Woods´s business model. AP3 develops FideSentia´s business model. AP4 produces practical behavioral and market insights that directly feed AP2 (ReViva Wood)) and AP3 (FideSentia) – e.g. anchoring with forest owners/local communities, gender equality, requirement setting and offering design – and ensures scientific and popular science dissemination of new knowledge.
The project description has been provided by the project members themselves and the text has not been looked at by our editors.
