RaceONE Born Global
| Reference number | |
| Coordinator | RaceONE AB |
| Funding from Vinnova | SEK 250 000 |
| Project duration | February 2016 - May 2016 |
| Status | Completed |
Purpose and goal
The purpose with participating in Born Gobal was to get help with positioning and business modell. During our different workshops, we have had these areas in mind and have been working with these. We are now finally going to try the results in the product for live testing in the Norweigan and Swedish market.
Expected results and effects
RaceONe has during the workshops learned how to work systematically in order to test which areas we shold go for and which to stop. We have already notices changes in the direction of the product from this way of working and the test results. However, the big change is from now on and forward since it will influence all our future work as well.
Planned approach and implementation
Born Global is a set of workshops, where we for each workshop has had a theme such as sales, marketing etc. For each workshop an expert has been inveited. This has been a very appriciated setup and we have learned a lot from each workshop that we then have taken with us to RaceONE to keep working with there.