Personalization of e-Shops based on User Behavior Statistics

Important results from the project

To personalize e-commerce sites by analysing user behavior and thereby automatically decide what type of content to display and in what order. The new technology can be used on any content, even though we focus on search results, facetted navigation, recommendations, top-lists and offerings. Our goal is to make our technique easily available even to smaller e-commerce sites by integrating into common content management systems.