Participation in Innovative Sweden s exhibition, opening ceremony and event in Seoul, 11-14 November 2013
| Reference number | |
| Coordinator | CRUNCHFISH AB |
| Funding from Vinnova | SEK 25 000 |
| Project duration | October 2013 - November 2013 |
| Status | Completed |
Purpose and goal
The purpose of the trip was to attend the Innovative Sweden exhibition, visit local companies and present at the seminar at Ewha Womans University. The goal was to build networks and create new business relationships that could lead to the launch of a commercial product in Korea in 2014. This goal has been partially achieved with a number of new business contacts won.
Results and expected effects
Crunchfish has with its participation in Korea, presented the company and its products to Japanese companies and also created new important contacts with potential customers. Also contacts with local journalists were established, which can give us attention in the local press. Effects of this is forward that hopefully we can do business in Korea with some of the companies we met and then grow into a local presence in Seoul.
Approach and implementation
The opening of the seminar was well arranged and conducted in a structured and good way. The presence from Korean government and business was ok and attending Swedish companies were given the opportunity to present themselves and their products.