Nudging to reduce residential parking
| Reference number | |
| Coordinator | Nudgd AB |
| Funding from Vinnova | SEK 792 000 |
| Project duration | August 2024 - October 2025 |
| Status | Ongoing |
| Venture | Impact innovation - Startups |
| Call | Impact Innovation Start/Scale: An offer to small and medium-sized enterprises |
Purpose and goal
The project aims to reduce parking norms by implementing nudging techniques that encourage alternative mobility solutions. The goal is to decrease car dependency and thereby create more sustainable and economically beneficial living environments.
Expected effects and result
Expected effects include reduced housing costs for individuals, decreased environmental impact from the construction of parking spaces, and a transition to more vibrant urban areas with a focus on mobility rather than car ownership. The project is also expected to provide municipalities with better decision-making support to challenge and adapt parking norms.
Planned approach and implementation
The project will be carried out in several phases: 1.Analysis and Preparation: Identify and analyze areas where nudging techniques can be implemented. 2.Development of Nudging Strategies: Create specific nudging interventions to promote alternative mobility solutions. 3.Implementation and Follow-up: Implement the nudging techniques and continuously monitor and adjust based on results. 4.Evaluation and Reporting: Collect data, analyze the results, and report to Vinnova and other stakeholders.