NoBias: design of digital service and business model for norm-creative communication
| Reference number | |
| Coordinator | Luleå tekniska universitet - Avdelningen Människa och teknik |
| Funding from Vinnova | SEK 1 998 495 |
| Project duration | June 2020 - June 2022 |
| Status | Completed |
| Venture | 2014-06304-en |
Important results from the project
What kinds of excluding norms and bias exist around communication in technology-related areas and industries. The aim of the project NoBias was to explore this question and how the design of a service that contributes to inclusive communication can be designed to contribute to behavioural changes and inclusion. The project´s objective are fulfilled, a prototype of the NoBias service is now available online, although it need more testing.
Expected long term effects
The project has resulted in knowledge about inclusive communication, development of AI/machine learning algorithms that can support the same, as well as design and prototyping of a digital online service with associated business model. Expected effects of this are that organizations and individuals who use the service become more inclusive in their communication, externally and internally, and that understanding and knowledge of exclusionary norms spreads as a result.
Approach and implementation
The project´s co-design-driven approach, where a large number of activities have been carried out such as workshops and design sprints, has been successful. This has resulted in a large number of collaborative activities and that many different kinds of potential actors have participated in exploration and design. It is always challenging to have several actors involved in project execution, and it takes time to find a functioning project organization, but in this project, working together and sharing our respective knowledge has been a success factor.