Measuring and monitoring equipment enabling safer resuscitation of newborns
| Reference number | |
| Coordinator | Monivent AB |
| Funding from Vinnova | SEK 300 000 |
| Project duration | July 2014 - October 2014 |
| Status | Completed |
Purpose and goal
With a more thorough business offer and better material for communicating the solution towards the users a great market interest for our product has been established, which has strengthened the business potential and made Monivent an interesting target for external investments. The goal is thereby fulfilled with Monivent´s success in attracting external investors financing further development of the project.
Results and expected effects
The product concept has in both function and design received very positive response from users in both Sweden and abroad, which shows that the product has a good market fit and justifies a greater investment in continued product development. Those meetings with customers and users have also created greater market awareness of the company and the product, contributed greatly to the closer contact and collaboration opportunities with key opinion leaders, future opportunities to expose the product in the right forum and interest from potential first customers.
Approach and implementation
With new prototypes the benefit and potential with Monivent Neo were communicated to customers and users at clinics in Sweden and at a European medical conference where contact was established with opinion leaders in additional key markets in Europe. Being able to see a physical prototype was the right approach to pique their interest in future collaboration. More contact with both users and competitors have provided better market understanding, resulting in a more distinct product differentiation and the foundation for our initial sales strategy.