|Coordinator||Swerim AB - Swerim AB, LULEÅ|
|Funding from Vinnova||SEK 100 000|
|Project duration||January 2019 - June 2019|
Purpose and goal
The Project aims at SWERIM AB, in co operation with AWA Sweden AB, to develop an IP-strategy that will strengthen the company´s competitiveness in the market.
Expected results and effects
The development of the IP strategy will in itself include training both in IP and in the use and implementation of the IP strategy. Strengthen Swerim´s business!
Planned approach and implementation
Develop intangible assets, IP strategy, protect ideas and continue researching these areas to increase our revenues. Existing IP, market, target groups, sales channels, etc. Defining the business´s business strategy and UPS. Identification of the company´s position in the value chain, technology and branding review. Creat a IP landscape SWERIMs. Developing IP strategy. Our product, marketing channels, value chain position, UPS, contractual situation, etc. strengthens the company´s position. The inventions as acc. the strategy and protection. Implementation of IP strategy.