Internationalization Grant IMARC

Important results from the project

The short-term project objectives were achieved with measurable results. Strategic meetings were held to prioritize the market for entry into Australia. Dialogues with key players in the mining industry confirmed market needs, possible applications and partnership paths. An initial go-to-market document was developed, including customer requirements and distribution prerequisites. The project has established important industry contacts and created a clear plan for continued commercialization.

Expected long term effects

Establish a permanent presence in Australia through partnerships with local distributors to serve customers locally and provide on-site technical support and logistics. Positionera Alvenius as a supplier of sustainable and highly efficient piping systems to the Australian market. Use the insights and networks established in Australia to support continued global expansion. Strengthen Sveriges position as a global leader in sustainable mining technology.

Approach and implementation

The project was implemented according to plan with preparations in Sweden and activities in Australia. We coordinated the objective and agenda with Victaulic, AEG and Business Sweden. On site, the project leader participated in IMARC and had a dialogue with mining companies and potential partners. The activities were relevant, the schedule was kept and no external obstacles affected the project. The collaboration worked very well and gave the desired results.