Internationalization Grant IMARC

Purpose and goal

Alvenius, a Swedish manufacturer of high-quality quick-coupled steel pipe systems, sees strong potential in Australia where efficiency and sustainability are highly valued. The project aims to understand the mining ecosystem, evaluate partnerships with local distributors, and assess long-term market engagement in line with our internationalization strategy.

Expected effects and result

The project is expected to provide a deeper understanding of the Australian mining ecosystem, identify and assess local distribution partners, and support decisions on long-term market engagement. The effects include increased international competitiveness, stronger presence in Australia, opportunities for sustainable partnerships, and strategic knowledge applicable to future internationalization efforts.

Planned approach and implementation

We will plan internal workshops to define objectives, map stakeholders and align with our contacts in Australia. Together with Business Sweden, we will design a visit program and identify relevant actors in the mining industry. During the trip, we will attend the IMARC conference to meet mining companies, distributors and engineering firms. Afterwards, we will evaluate the results, assess profitability and develop a market strategy for a potential distributor network.