Garden Café´s integrates unemployed people via sale of smart food in sustainable environment and social franchising
Reference number | |
Coordinator | COOMPANION-KOOPERATIV UTVECKLING STOCKHOLMS LÄN |
Funding from Vinnova | SEK 300 000 |
Project duration | August 2015 - March 2016 |
Status | Completed |
Purpose and goal
A model for the entire chain ´farm to fork´:in locally organic produced food. Cluster networks of companies and NGOs operating in this value chain and establishing several Garden cafes with their wholesale operations to restaurants and individuals. An incubator that generates new jobs/internshipsprogramme. Together with Sports/NGOs creating dissemination to good eating habits/ health, at the same time including people 1 social franchise model 1 development plan 1-2 networks Networks: Product/recipe development Production/farming/breeding Purchasing/Distribution/Sale
Expected results and effects
PROJECT IMPACT- LONG TERM: Within the next 3-5 years: establish additional 3-5 Garden Cafe units with 12-16 new employees/unit Have completed such a large number of apprenticeships which then be funneled on to new employers that we most likely will support 50 people to a new career. Through the dissemination activities we carry out with the Sports Confederation and education movements, NGOs will impact the target of 500 persons to new eating habits definitely have been achieved.
Planned approach and implementation
Developed a model to cover the whole value chain from ´farm to fork´ We have mapped the stakeholders in this value chain in order to establish partners who can supply locally produced smartfood as well as internship Actions to communicate: 2 EU-projects: MatLust and MAP 2020 Kick-off aug 2015 Samordningsförbundet Södertälje and ´Taste the Future´ Coordinating with neighborhood group, Destination Södertälje/Planning Office/Diet Unit Info-meeting in nov at Telge Growth SmartFood Seminar jan:200 visitors Developed a franchise model for establishment of two pilots for Garden cafes