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Development of a strategy to establish EasyAngle in the US

Reference number
Coordinator Meloq AB
Funding from Vinnova SEK 194 000
Project duration January 2019 - July 2019
Status Completed
Venture Medtech4Health: Competence Enhancement in SME

Purpose and goal

The purpose of this project has been to evaluate different strategies for establishing EasyAngle in USA. This has been done in collaboration with consultants that has been hired as a part of this project. The consultants has helped us evaluate the two strategies that we find most promising and also helped us to start implementing them. Thanks to this grant we have been able to create the necessary infrastructure for establishing EasyAngle in USA.

Expected results and effects

The expected outcome of this grant was that we would get a better understanding of how to establish EasyAngle in USA. This has been achieved, we have learnt more about how the US market works both from the consultants but also from practical tests, e.g. by trying different digital marketing campaigns. We have created a platform for continued testing and establishment of EasyAngle in USA.

Planned approach and implementation

The project has executed according to plan where the consultants has had a advisory role and the team at Meloq has done the "ground work". We started by trying to understand how the US market works and which channels there are. After that we started to learn by testing. We implemented different strategies to see which ones works best. We are still in the process of trial and error but thanks to our consultants we have gotten far in a short time.

External links

The project description has been provided by the project members themselves and the text has not been looked at by our editors.

Last updated 20 December 2018

Reference number 2018-04853

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