Design of Market Offer and IP Strategy for SunRoof

Reference number 2018-04538
Coordinator Sunroof Sverige AB
Funding from Vinnova SEK 300 000
Project duration November 2018 - March 2019
Status Ongoing
Venture Bygginnovationen 2011-2018
Call 2015-06960-en

Purpose and goal

Identification of the market need and compeitiveness from BIPV for roofs and walls in objectives to fokus the product to a certain market. Understan the market driving force and blockers Elaborate an IP-strategy

Expected results and effects

SUNROOF will find which marketing nish the product will focus at. Sales and marketing will be focused on this goupe specific due to there driving forces and incitament.

Planned approach and implementation

1. Evaluate the interest groupes 2. Evaluate IP strategy 3. Develope proposal for the market

External links

Sunroofs hemsida.

The project description has been provided by the project members themselves and the text has not been examined by our editors.