Continuation of A thousand ways to innovate
| Reference number | |
| Coordinator | STIFTELSEN IMIT |
| Funding from Vinnova | SEK 771 627 |
| Project duration | September 2014 - August 2016 |
| Status | Completed |
Purpose and goal
In the spring of 2014 tusentips.se was launched and has since published one article about innovation management per weekday as well as several in-depth articles. The project idea for tusentips.se was to establish a digital platform as a channel for disseminating research-based advice on innovation management. The current project aimed to expand the site´s presence among both traditional and social media, as well as producing content for the website. The project was extended until 2016-08-29 to transform the content into a popular science book.
Expected results and effects
For all intents and purposes the project has succeeded in its goals. We have published 120 new articles on innovation management during the project period (236 articles in total) and doubled the number of article views per month. Tusentips.se has become a content provider to established media such as Chef and Personal&Ledarskap, and created an engaged group of followers on social media.
Planned approach and implementation
The following activities have been effected: - Content production, 120 articles - Promotion toward traditional media - Increased marketing in social Media - Search Engine Optimization - Further development, mobile app - Further development, website - Created a business model - Evaluation of the entire project - Book manuscript is written