Automatic Content Engine (ACE)
| Reference number | |
| Coordinator | Minutemailer AB |
| Funding from Vinnova | SEK 500 000 |
| Project duration | December 2015 - September 2016 |
| Status | Completed |
Purpose and goal
The project aimed to create an Automatic Content Engine (ACE), which helps users create better content for their marketing. ACE consists in a first version of three separate parts. One part providing suggestions on subject / headers in the mail. One part providing suggestions on images to use in their communication and one part that give suggestions on content / links can be shared in social media.
Expected results and effects
The result was three new components to help users create better content for their marketing. We have learned a lot from the project and received data on how the various parts have been used and what worked and what did not work. We will develop the project and adapt it to the feedback we received.
Planned approach and implementation
We first evaluated different methods to help users create content for their marketing and fell for three different approaches. We built the three solutions as three modules and implemented them in the first version to then test with sharp users. The quality of the first version differed between the three modules, varying between good and less good in cases where it required more development time to reach full performance.