AdSounds - Rich Audio Advertising
| Reference number | |
| Coordinator | Widespace AB |
| Funding from Vinnova | SEK 1 707 225 |
| Project duration | April 2014 - September 2015 |
| Status | Completed |
Purpose and goal
Technology for advertisement in live- and non live radio streams has been developed. A platform for for editing podcast for advertisement has been developed to a betaversion but needs further development.
Results and expected effects
The technology for advertisement in live- and non live radio streams is ready to use, and the betaversion of the platform is estimated to need a few more months of development to be finished. When the market is seen as mature for the product, Widespace can quickly provide a product where our customers will be able to create their own Adsounds ads.
Approach and implementation
The project proceeded according to plan up until decision to stop it, and several developments were finished. After analysis showed difficulties in the market which Adsounds is targeting and that it wasn´t ready for a product like Arsounds, the decision was made to stop further development and integrate Arsounds as a format in Widespace´s main business.