Accessible and efficient omnichannels a foundation for sustainable retail

Important results from the project

The goal was to build knowledge around how to work with sustainable omnichannel retail and enable consumers in different geographical areas to shop sustainably - a results that has been achieved. The project has generated extensive results, built on data analysis and compilation, workshops and interviews that in turn created knowledge about CO2 emissions from products in three different categories, different purchasing methods and from consumers in different geographies.

Expected long term effects

The result has great potential to guide retailers, municipalities and to some extent transporters and check-out suppliers in their work to reduce CO2 emissions in e-commerce deliveries. The project is expected to have had a long-term impact on how the participating organisations work to reduce emissions from both retail and e-commerce and how they work with consumer information. The project is also expected to serve as a starting point for future innovation projects.

Approach and implementation

The project´s methods were mainly based on: 1. Systematic literature review and framework development. 2. Collection, analysis and compilation of emissions data from all participating retailers. 3. Interviews with municipalities. 4. Several workshops 5. Joint development of a guide. The methods were experienced as successful. The schedule was largely kept - however, the end date for the project was moved forward slightly in order to disseminate the results in the best possible way.

External links

Projektets sida hos Lindholmen Science Park - här publiceras samtligt material från projektet.