AB NORM

Purpose and goal

The aim of the study was to develop a prototype for a critical laboratory but also how the innovations that arise should be able to commercialize and generate a more comprehensive discussion. Products and services are in focus. The laboratory will discuss and question norms that characterize but also create new perspectives and ultimately the change of the products. Through the fulfillment of the study participants have been able to see new uses for their products, dared to break patterns and frameworks and understand the complexity in the process of norm-critical product development.

Results and expected effects

AB NORM has resulted in new, more inclusive products. Questions have been raised about the future innovations and how they can be norm critical. There is a need for standard criticism regarding both the direct service meeting and the different environments where the salesperson meets the customer. There is also a need to conduct AB NORM in the businesses, as well as cooperation must be seen in a relatively long time scale. The work also raises questions about the organizations´ structure and culture with the firms we´ve been working with, where there might have to be changes.

Approach and implementation

We have worked together with IKEA, Ikano and the City of Malmö to develop the prototype for norm-critical laboratory. The organizations have received a standard critical introduction, worked to find products, viewed them and developed them through three workshops. The support of this work has been the standard tool for critical examination, standard critical product development and innovation thinking. The workshops have had a playful nature, which has made a created discussion climate. Regarding the commercial work, AB NORM also developed concrete ideas on how this could turn out.