30minMBA - mobile learning for companies that strives to stay ahead
| Reference number | |
| Coordinator | Skillstar Ventures AB |
| Funding from Vinnova | SEK 300 000 |
| Project duration | January 2014 - October 2014 |
| Status | Completed |
Important results from the project
We tested and validated the 30minMBA concept, created a working application populated by our original content and launched the service to pilot customers. Secondly we set up academic and commercial partnerships for expanding our future operations.
Expected long term effects
We designed a method for the summaries, validated by user feedback and a scalable production process for developing them. We created a fully working application, attended and exhibited at Web Summit where we got selected as one of 200 most promising startups in the world. We have paying customers and established relevant commercial and academic partnerships. We are proud of our engaged community of ambassadors, supporters and advisors that elected us people choice at Internet Discovery Day.
Approach and implementation
We planned to and successfully attended conferences and events nationally and internationally where we met customers, commercial and academic partners. We also completed the development of the application, developed marketing and sales material both digital and printed, created an film and designed as well as executed content marketing strategies. Furthermore we set up a systematic process for working with ambassadors and supporters.