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Soft power in a hard world – can soft innovation move Sweden?

Organised by: Impact Innovation
Klosterbrunnsgatan 5, Framtidens trädgård & digitalt Thu 25 Jun 2026 at 08:00-08:45

In a world increasingly characterized by global conflicts and hard power - how can Soft Power function as a strategic tool for Sweden's impact in the transition towards sustainability and strengthened global competitiveness?

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History has shown that soft power – in the form of values, knowledge and culture – can be very powerful. Countries that are perceived as credible, responsible and progressive gain greater influence in international cooperation and global development.

This breakfast seminar explores how the whole of society can be mobilized to manage Sweden's sustainable transition - both here and now and in the longer term. Based on the need for a broad and collective innovative force, it discusses how democratically anchored working methods, strong collaborative skills, creativity and solutions with export potential can strengthen Sweden's credibility and position as a leading country in the EU and globally. The conversation is led by a moderator.

Participants

  • Madeleine Sjöstedt, Director General, Swedish Institute
  • Lisen Schultz, Deputy Director, Stockholm Resilience Centre
  • Judith Wolst, Partner, Norrsken Foundation
  • Mattias Goldmann, CEO, The Swedish 2030-secretariat 
  • James Savage, Publishing Director, The Local

Moderator: Jenny Engström, Innovation Strategist, Vinnova

Registration

No registration required. Link to watch the digital broadcast coming soon.

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Last updated 16 June 2026