Agenda
During the seminar, the following will be presented:
- a deep dive into how Sweden is perceived as a career destination and what influences that image
- insights into how you can use Sweden's brand in your work with skills supply issues
- examples of various initiatives that strengthen Sweden's attractiveness
Moderator: Anna Manhem-Laurin, Swedish Agency for Economic and Regional Development in collaboration with representatives from the Swedish Institute.
The Swedish Institute (SI) is an expert on how Sweden is perceived globally and continuously monitors trends, analyses and studies on our country's relevance to international target groups. The agency also works with Sweden's brand as a career destination.
Would you like to learn more about how you can position your region and Sweden as a country where talents want to live, work and develop? You are welcome to register via the link above.
The seminar suits you as:
works on issues that are in various ways connected to attracting, establishing and retaining international expertise.
About the seminar series
This is the tenth webinar in the series of webinars that we are arranging within the framework of the government mission Work in Sweden. The first part of the webinar, with the above presentations, will be recorded and can be viewed afterwards. At the end of the broadcast, the recording will be closed and there will be an opportunity to ask questions.
The Swedish Agency for Economic and Regional Growth will continue to broadcast current issues and themes related to our work with the Work in Sweden assignment during the autumn and spring of 2026, approximately every month. The webinars are conducted together with participating authorities in the assignment.
About the assignment Work in Sweden
Ten government agencies have jointly been tasked with attracting, establishing, and retaining highly qualified international talent and other foreign workers who are essential for Sweden’s competitiveness. The Swedish Agency for Economic and Regional Growth acts as the coordinator for this assignment, which is carried out in collaboration with The Swedish Public Employment Service, Business Sweden,The Swedish Social Insurance Agency, The Swedish Migration Agency, Statistics Sweden (SCB), The Swedish Tax Agency, The Government Service Center, The Swedish Institute, The Swedish Council for Higher Education and Sweden’s Innovation Agency Vinnova.